• Created promotional content for the annual sidewalk sale, driving the highest event attendance and overall gross revenue in the organization’s history.

    • Executed content for "My First Chanel Bag" gift-with-purchase activation, generating over $5,000 in Chanel bag sales within the first 24 hours of going live

    • Contributed to a 45% Instagram growth (16K → 23.2K followers)

North shore exchange.

Operating across multiple Chicagoland locations and e-commerce, North Shore Exchange combines high-end luxury designer consignment with a philanthropic mission. In my role, I produce end-to-end social content, photograph editorial campaigns, and manage influencer partnerships to bridge the brand’s online presence with physical retail growth.

    • Produce and direct multi-creator campaigns partnering with influencers totaling a combined reach of 400K+ followers on Instagram

    • Oversee end-to-end shoot production, creative directing on-model talent and styling luxury inventory

    • Photographed and edited the hero creative for a large-format retail concourse display at 900 North Michigan Shops, aimed at driving ground-level foot traffic up to the boutique.

    • Co-styled influencer session highlighting luxury designer bags and footwear, managing the camera setup, lighting, and final color correction/RAW retouching for promotional display.

Conversion driving content

  • Executed content for "My First Chanel Bag" gift-with-purchase activation, generating over $5,000 in Chanel bag sales within the first 24 hours of going live

  • Contributed to a 45% Instagram growth (16K → 23.2K followers)

influencer partnerships

  • Produce and direct multi-creator campaigns partnering with influencers totaling a combined reach of 400K+ followers on Instagram

  • Oversee end-to-end shoot production, creative directing on-model talent and styling luxury inventory

OOH Advertising