events.

I specialize in creating strategic, on-campus brand experiences that translate national marketing goals into high-impact, student-facing events. During college, I planned and executed large-scale activations, coordinated cross-campus partnerships, and led experiential campaigns designed to drive awareness, downloads, and genuine engagement.

As a Bumble Campus Ambassador and Content Manager for three years, I executed HQ-led brand strategies through localized, high energy campus experiences. My work focused on translating Bumble’s national initiatives into authentic, conversation starting moments for college students both online and in real life.

    • Executed HQ briefs through tabling events, nightlife activations (bar tabs), and creative pop-ups

    • Helped plan and run 20+ city and campus wide events, including quad activations, themed giveaways, and social-forward experiences

    • Led and managed a team of two ambassadors overseeing execution and coordination

    • Consistently hit download goals at major events

    • Helped strengthen Bumble’s on-campus presence through experiential marketing and social amplification

I supported Bumble’s branded game-day activation at a Division 1 DePaul Basketball home game, promoting the app through on-site engagement and experiential marketing. I worked the activation table to drive sign-ups, distributed branded merchandise, and helped design the physical layout of the space, including coordinating the professional photo booth setup. I collaborated with DePaul Athletics to coordinate logistics, setup, and in-arena execution ensuring the activation felt seamless, engaging, and aligned with both brands.

Bumble x DePaul Basketball

As a Prime Student Ambassador, I focused on driving sign-ups and awareness through a mix of in person activations and high performing social content. My approach combined direct student engagement with lifestyle driven content that naturally integrated Amazon into everyday college life.

    • Recognized as a Top 6 Performer out of hundreds of ambassadors for achieving the highest sign-ups during one program month

    • Generated over 20M views on related content promoting Amazon through organic, social storytelling

    • Created large scale social content tied to Amazon and student life, reaching wide audiences beyond campus

    • Collaborated closely with my program manager to align content and event efforts