Sketchers ux redesign.

The team aimed to attract a younger, tech-savvy audience for Skechers by modernizing its image. Adding AR try-ons and 3D renders was seen as a way to expand its consumer base. After conducting user interviews, 75% of respondents expressed interest in these features. The team also focused on making the design more visually appealing while keeping it minimalist and easy to navigate, all while maintaining Skechers' current color scheme to preserve brand identity.

- Figma

- UI/UX

- Research Methods

- Mapping

- Prototyping

User Journey

  • Our group decided to complete a user journey to better understand the experiences and pain points of users shopping for shoes. One major pain point was users' frustration with foot pain, which often triggered their search for new shoes. Another was the desire for technology that allowed them to virtually try on shoes in their own environment, avoiding the need to visit a store. Users also expressed frustration with the sign-up process, although they were willing to complete it for rewards. This highlighted opportunities to offer virtual shoe trials at home, modernize the website for a younger audience, and simplify the rewards page to reduce frustration.

Mind map

  • The team created a mind map for the redesign of the Skechers app to visually organize and explore key ideas. This approach helped us break down the app's features, user needs, and potential improvements. By mapping out the relationships between different elements, we were able to identify priorities, streamline the user experience, and brainstorm new features like AR try-ons. The mind map guided our design process and ensured a more cohesive and app experience.

paper prototypes

  • The team created low-fidelity (paper) prototypes to quickly test design concepts for the Skechers app. These prototypes allowed us to gather early feedback on layout, functionality, and navigation before investing time in high-fidelity designs.

My Role

  • Worked on: Customer journey, paper prototypes, Figma prototype, final case study report, and assisted in additional research