Minnie bird
Venture kitchen
A Chicago based hospitality group bringing distinctive, high-growth fast-casual concepts to life across the Chicagoland area and quickly expanding nation wide. Through an integrated social approach across multi-unit brands, I direct social first creative production, platform strategy, and community engagement to drive customer foot traffic and launch seasonal menus.
July 2026-Present
-
Own the social content strategy and calendar, developing concepts and producing daily content from ideation through shooting, editing, publishing, and community management across Instagram and TikTok
-
Minnie Bird’s TikTok presence to over 1.2M+ total views, 115.6K+ likes, and 2,000+ shares, while maintaining consistent multi-thousand daily reach on Instagram.
-
Led social rollout strategy for monthly limited-time drops spanning signature dirty sodas, rotating ice cream flavors, and seasonal sauces
TIKTOK
September Soft serve 2026 Launch
-
Developed and executed an immersive breakfast-nostalgia social campaign for the September Fruity Pebbles launch
-
Designed and printed custom newspaper and created a mock cereal box graphic with an interactive morning word search conceptualizing the creative narrative around nostalgic Saturday morning routines.
-
Drove strong community engagement generating 123 direct Instagram shares and 7,600 views.
Hot chicken roulette
-
Execute an interactive spice challenge activation developed by leadership to build grassroots local hype
-
Styled and edited into a fast paced, game show inspired video format generating 32k+ views across the series
-
Deliver a focused monthly roster of short-form assets highlighting the menu and restaurant culture.
-
Drove 86,700+ combined views across Instagram and TikTok through low-frequency, high-production-value video assets.
blackwood bbq
